Monetising influence: Xs recent revenue-sharing model

In a significant shift in the social media landscape, X has announced a new revenue-sharing model that allows content creators to earn from the ads appearing in their reply threads. This development, confirmed by Twitter owner Elon Musk, has the potential to revolutionise how creators monetise their influence on the platform.

Understanding the new revenue model

X's new revenue model is designed to reward creators for their content. The platform will now pay creators for the ads that appear in their reply threads. The payments are cumulative, dating back to when the program was first announced in February.‍

Eligibility criteria for revenue sharing

To be eligible for ad revenue sharing, creators must meet the following criteria:

• Be subscribed to X Blue.
• Own a Stripe account for payment.
• Have more than 5 million tweet impressions monthly for the last three months.

The payout process

X has begun sending out emails to eligible users, informing them of their share of ad revenue. Payments are expected to reach users within three days of the email notification. One of the platform's most-followed meme pages, Internet Hall of Fame, shared its payout, which amounted to $107,274.‍

Facing the competition: The rise of Threads‍

This new revenue model comes when X faces stiff competition from Meta's new Threads app. Threads, touted by many as a potential "Twitter killer," has already secured its first 100 million users, making it the fastest-growing app in history. Twitter has responded to Threads' rise by framing it as a "copycat" of their platform and threatening legal action against Meta for alleged misuse of Twitter's "trade secrets and other intellectual property."‍

Despite the competition, X's new revenue model represents a significant opportunity for creators. It's a reminder that in the ever-evolving world of social media, adaptability and innovation are crucial to staying relevant and profitable. As a content creator, it's time to embrace this change, maximise your content, and seize this new opportunity to monetise your influence. Stay tuned for more updates on this exciting development!