cutting-edge articles and insights

Welcome To
The WrightMedia Blog.

Your source for cutting-edge strategies.

Delving into the shadows: Understanding dark social and its attribution challenges.

Exploring the unseen world of dark social and the complexities of tracking its impact.

Read more

Our Content Hub

Categories

Marketing
B2B Marketing
Social Media
Music Marketing
B2B Marketing

HubSpot for small businesses: How to streamline operations, marketing, and customer management

Discover how HubSpot helps small businesses streamline sales, marketing, and customer service all in one place. A smarter way to scale.

Social Media Marketing

Tomorrow’s strategies: How creators are building lean, profitable media empires

Discover how today’s top creators are scaling smart—turning content into business empires with lean teams, loyal communities, and bold new monetisation tactics.

Music Marketing

The evolution of music super fandom: A double-edged sword

Explore how digital transformation is redefining music superfandom—unlocking new revenue streams and community growth while posing financial and mental-health risks for both artists and fans.

Music Marketing

The evolution and future of black-owned boutique record labels

Discover how black-owned boutique labels transformed the music industry and what we can do to ensure their legacy continues.

Music Marketing

Psst… listen up! The hidden truth about music contracts every artist should know

The music industry is full of contract traps that can lock you into bad deals. This article breaks down key clauses every artist must understand before signing anything. Protect your music, your money, and your career!

B2B Marketing

How Generative AI is Redefining Search and Digital Strategy

Discover how generative AI is reshaping search behaviour and digital marketing in a $67 billion industry, ushering in the zero-click era.

B2B Marketing

Driving differentiation in the AI age: Balancing technology and human creativity

AI is transforming marketing, but when every brand uses the same tools, how do you stay unique? Read on to explore the risks of AI-driven sameness and how to strike the right balance between AI efficiency and human creativity.

Music Marketing

Honouring creativity, integrity, and vision: Lessons from industry leaders

Discover how industry leaders balance creativity, integrity, and vision to achieve success. Learn practical strategies from Kendrick Lamar and others who've mastered this mix.

Automation

The evolution of automation: Workflows vs. AI agents – choosing the right tool for your business

Learn the key differences between traditional workflows and AI agents in automation. Discover how each system impacts business efficiency and when to use them for optimal results.

Social Media Marketing

TikTok ban: A political strategy and digital economic impact analysis

Explore how the TikTok ban impacts 170M U.S. users, small businesses, and creators. Learn why this policy decision matters for digital rights, the economy, and upcoming elections.

Music Marketing

Chartmetric 2024 music industry report: Key stats, trends, and insights you need to know

Discover how the music industry evolved in 2024 with 11M+ artists, 126M tracks, and groundbreaking trends in streaming, genres, and global reach.

Automation

Marketing jobs in the AI age: What’s changing?

Marketing is evolving fast. Discover how AI is transforming roles and reshaping the industry in our latest blog.

B2B Marketing

The power of professional voiceover: Elevating your brand through sound

Discover how professional voiceovers can elevate your brand, connect with audiences, and transform your communication across marketing, telephony, and global campaigns.

B2B Marketing

How top companies close deals through targeted emailing

Reach decision-makers, generate leads, and boost your sales pipeline with strategic targeted emailing that delivers measurable results.

Social Media Marketing

How professional social media management drives business growth

Outsource social media management to boost engagement and streamline your strategy. Discover how expert management can transform your brand's online presence.

B2B Marketing

The ultimate guide to outsourced video editing services for businesses

Skip the hassle of in-house video editing. See how professional editing services help businesses create standout content, reduce overhead costs, and get better marketing results - without the technical stress.

Music Marketing

The music artist roadmap: Your guide to a successful year In music

Turn your musical dreams into reality! This artist roadmap is packed with strategies to help you stand out, build your audience, and achieve your goals. Ready to make this your breakthrough year?

B2B Marketing

Steal our business case for ai-powered content automation

Discover how AI-powered content automation can transform your marketing strategy in 2025. Learn to build a compelling business case and see real ROI with our proven template. Save time, cut costs, and scale effortlessly.

B2B Marketing

SEO vs. PPC: Which digital strategy works best for B2B businesses?

SEO or PPC? Find out which digital strategy suits your B2B goals and how to use them effectively for better results.

B2B Marketing

The cost of PPC campaigns: How to maximise ROI without overspending

Discover how to manage your PPC budget strategically and get the most out of every click with expert tips to maximise ROI.

B2B Marketing

How B2B businesses can boost brand awareness with digital marketing

Boost your B2B brand awareness with proven digital marketing strategies! Discover how paid ads and content marketing can drive results and grow your business.

Music Marketing

Crafting your identity: A branding guide for emerging music artists

Discover how to define your unique sound and style with our branding guide for emerging music artists. Learn practical steps to build a memorable identity that connects with fans and sets you apart in the industry.

Music Marketing

The benefits of following a structured release program

Discover how a structured release program can elevate your music career and keep fans engaged with every new drop.

Music Marketing

Want to build momentum for your music? Get a customised release program with our step-by-step guide

Boost your music career with a tailored release plan – take our survey and get your custom schedule today!

B2B Marketing

Pioneers without rivals – How companies thrive without competition

Explore how pioneering companies thrive without direct competition by leveraging first-mover advantages, innovation, and strategic dominance in "Pioneers Without Rivals."

Music Marketing

The Larry June strategy for marketing your music 🍊

Master music marketing with Larry June's strategy: The direct to fan plan packed with high-quality music, merch and pop-ups.

Music Marketing

The future of artist development: A pathway for aspiring musicians

Artist development has transformed, with independent musicians now taking charge of their careers using digital tools. Learn how to leverage online platforms and data analytics to thrive in today's music industry.

Music Marketing

You're a business, man: It's time to build your music empire.

Discover how to turn your passion into a thriving music empire: Essential strategies for musicians

Music Marketing

Top 10 online music promotion tools for independent musicians

Discover the 10 best online music promotion tools for independent musicians. From social media and streaming to email marketing and AI insights, learn how to get your music heard and grow your fanbase. Boost your music career with these essential strategies.

Music Marketing

The power of action in music marketing: Harnessing ‘the power of now’ for success

Unlock the secret to music marketing success: Why proving your concept is more crucial than ever. Discover how action can elevate your career!

Music Marketing

Mastering music management: Creating a successful strategy as an artist manager

Ready to boost your artist's career? Discover top strategies for successful music management! Start mastering music management today! Click to learn more.

Music Marketing

Advice for artists - How to proceed in this new age of music

Unlock the secrets to success in the digital music age! Discover essential tips and tools for artists to thrive on Apple Music, Spotify, and YouTube. Click to elevate your music career now!

Music Marketing

6 tips to build your music brand and stand out in the industry

Inside discover insider tips and actionable strategies to kickstart your music career from a marketing expert. Stay true to your artistic vision and learn how to stand out in the music industry.

B2B Marketing

Unlocking efficiency: A guide to transforming challenges into opportunities

Discover how transforming your personal challenges into solutions can unlock efficiency and create impactful opportunities. Dive into our comprehensive guide on identifying pain points, leveraging data-driven storytelling, and utilising multimedia to showcase your unique skills and solutions.

B2B Marketing

Delving into the shadows: Understanding dark social and its attribution challenges.

Exploring the unseen world of dark social and the complexities of tracking its impact.

Music Marketing

Bandcamp’s exciting new feature: Listening parties

Step into the world of Bandcamp’s latest innovation: Listening parties. Experience music like never before, connecting artists and fans in real-time.

B2B Marketing

The revolution of remote video in B2B: Why your business needs it now

Unlock the power of remote video for B2B: Dive into our essential guide and stay ahead in the digital landscape

B2B Marketing

Underdog marketing: How small budgets can compete with big brands

Big brands, big budgets – is there room for the underdogs?

Social Media Marketing

Monetising influence: Xs recent revenue-sharing model

Discover how X's new revenue sharing model is revolutionising the way content creators monetise their influence. Embrace the change and seize this new

B2B Marketing

A deep dive into Brian Chesky’s thought process - Config 2023 Part two

Immerse yourself in the second part of our exploration into Brian Chesky's keynote at Config 2023. Delve into Brian Chesky's unique thought process, examine Airbnb's response to COVID-19, and understand the power and future of design-led businesses.

B2B Marketing

Decoding Airbnb’s design-led success: The Brian Chesky journey - Config 2023 Part one

Explore the first part of our deep-dive into Brian Chesky's keynote at Config 2023. Journey through Airbnb's foundational years, uncover the power of design in the boardroom, and learn about Airbnb's unique approach to user experience through storyboarding and integrated teams.

Social Media Marketing

Navigating LinkedIn's new algorithm: Embracing the shift to knowledge-based content

Discover how LinkedIn's recent algorithm update favours professional, insightful content and meaningful engagement, and learn strategies to adapt your content for optimal reach.

Music Marketing

Steps to optimise metadata for better playlist opportunities

Elevate your music's playlisting potential with effective metadata optimisation.

Music Marketing

Eight strategies for metadata optimisation

Elevate your music's playlisting potential with effective metadata optimisation!

Music Marketing

Building a comprehensive contract is essential for music artist managers

Sound Strategy: The Blueprint to robust artist management contracts

Music Marketing

Unleashing the power of music discovery & earning potential

Discover the power of music metadata! Boost visibility, reach the right audience, and enhance earnings.

Music Marketing

Using metadata to target specific playlists or music genres

Unlock the potential of metadata with our latest blog post and learn how to effectively target specific playlists and genres for your music

Music Marketing

Bridging the Gap between artists and audiences: How music gets on Spotify and Apple Music

Delve into our new blog post that demystifies how music finds its way to your favourite streaming platforms like Spotify and Apple Music.

Music Marketing

The magic behind the music: Understanding metadata

Dive into our latest blog, where we break down what music metadata is and why it plays an instrumental role in your music's success story.

Music Marketing

Essential abilities for a thriving career in the music industry

Tuning your career: Uncover the key skills beyond talent that can make your journey in the music industry a chart-topping success.

Music Marketing

The role of a music manager: An essential guide for aspiring musicians

Behind every great artist: Unveiling the role of a music manager and their crucial contribution to navigating an artist's journey through the dynamic music industry.

Music Marketing

Navigating your journey into the music industry: A starter's guide

Read More ->

Music Marketing

Exploring career paths in the music industry

Exploring music careers: Discover a harmony of roles in the industry, from performing and producing to marketing and management, and find your perfect pitch.

Music Marketing

The music artist planner: The ultimate tool to streamline your music projects and never miss a beat.

Discover how the Music Artist Planner can help you plan, execute, and monitor your music releases and ensure that you never miss important deadlines. Streamline your music projects and take your music career to the next level!

Social Media Marketing

Unlocking an audience for your business with Instagram

Ready to take your business to the next level? Discover how Instagram can help you connect with customers and drive sales with these tips and insights.

Social Media Marketing

17 reasons why Instagram is still the ultimate marketing tool for your business

Ready to take your business to the next level? Discover how Instagram can help you connect with customers and drive sales with our expert tips and insights.

Social Media Marketing

Instagram for small businesses: Boost engagement, sales, and brand growth with visual content marketing strategies

Unlock the power of Instagram for your small business! Learn how to boost engagement, drive sales, and grow your brand with visual content marketing strategies.

Social Media Marketing

Unlocking growth and engagement for your business on Instagram

Unlocking Instagram's potential: Empower your business with growth, engagement, and success

Music Marketing

Empowering independent artists: An Introduction to music distribution and publishing your music

Maximising your music reach: The power of music distribution, publishing, and artist empowerment

Social Media Marketing

The importance of regularly posting on social media for artists

Regular social media posting is essential to increase engagement, promote their music, and build a strong brand image.

Music Marketing

Knowing your audience: How artists can use market research to improve their marketing strategy

Discover the power of market research for music artists: Learn how to connect with your Audience and elevate your marketing efforts

B2B Marketing

The new normal: How remote video platforms have changed how we connect with customers

Embrace the new normal: How remote video content is revolutionising marketing strategies

B2B Marketing

Easing into automation: How automation can help to re-energise your business marketing activities.

Transforming your small business marketing strategy with the power of automation: Discover the benefits of marketing automation today

Music Marketing

How to master TikTok for musicians: Boost your reach, promote your music and engage with your fans

Master the art of TikTok: A musician’s roadmap to expanding your audience and amplifying your sound

B2B Marketing

HubSpot for small businesses: How to streamline operations, marketing, and customer management

Discover how HubSpot helps small businesses streamline sales, marketing, and customer service all in one place. A smarter way to scale.

B2B Marketing

How Generative AI is Redefining Search and Digital Strategy

Discover how generative AI is reshaping search behaviour and digital marketing in a $67 billion industry, ushering in the zero-click era.

B2B Marketing

Driving differentiation in the AI age: Balancing technology and human creativity

AI is transforming marketing, but when every brand uses the same tools, how do you stay unique? Read on to explore the risks of AI-driven sameness and how to strike the right balance between AI efficiency and human creativity.

B2B Marketing

The power of professional voiceover: Elevating your brand through sound

Discover how professional voiceovers can elevate your brand, connect with audiences, and transform your communication across marketing, telephony, and global campaigns.

Music Marketing

The evolution of music super fandom: A double-edged sword

Explore how digital transformation is redefining music superfandom—unlocking new revenue streams and community growth while posing financial and mental-health risks for both artists and fans.

Music Marketing

The evolution and future of black-owned boutique record labels

Discover how black-owned boutique labels transformed the music industry and what we can do to ensure their legacy continues.

Music Marketing

Psst… listen up! The hidden truth about music contracts every artist should know

The music industry is full of contract traps that can lock you into bad deals. This article breaks down key clauses every artist must understand before signing anything. Protect your music, your money, and your career!

Music Marketing

Honouring creativity, integrity, and vision: Lessons from industry leaders

Discover how industry leaders balance creativity, integrity, and vision to achieve success. Learn practical strategies from Kendrick Lamar and others who've mastered this mix.

Resources
Toolkits
Resources
Blog
Company
About
Contact
Projects
Legal
Privacy
Terms & Conditions
Products
Services
Start Marketing The Right Way.

Get marketing strategies direct to your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The logo of WrightyMedia Agency